Known Around the World

 

D'Addario Flat Tops acoustic guitar strings are round wound, then precision ground, leaving the outer surface smooth and "semi-flat." This produces a smooth, flattened playing surface, which does not sacrifice the superb tone and sustain associated with phosphor bronze strings. Flat Tops greatly reduce finger noise and are excellent for in recording situations and when flatpicking.

 

D’Addario & Company, Inc.

D’Addario's first factory was in Lynbrook, New York, and the initial staff consisted of only five employees. As always, it was a real family operation with John, Sr., John, Jr. and James leading the company's growth and business plans. James’ wife Janet helped to design packaging, heading up what would eventually become the company’s art department. The printing facility was still a strong support for the fledgling company, providing a steady source of income as the family developed their superior line of strings. The D’Addario reputation for service and quality served them well as they tapped into the market with their own products. Aggressive marketing strategies would help their product line gain popularity, and the staff of five quickly multiplied to fifteen.

John, Jr. and James were intent upon expanding the company's product line. John, Sr. was a little cautious about growth and recognized that it was probably a sign that he should retire, as his own father had, and let his capable sons take the reigns. It was around this time in the early 1980s that D’Addario would complement its successful fretted line with the acquisition of the Kaplan Musical String Company, a long-established manufacturer of classical instrument strings.

The brothers embarked on a rigorous program of research and development. They created a world-renowned line of products in the field, establishing D’Addario as a premier manufacturer of bowed instrument strings. D’Addario’s guitar and bass strings were already a great success. The brand was continually gaining in popularity and securing a sizeable share of the market.

In 1984, the company would relocate to a larger facility to handle the increased demand for their product, and the production staff ballooned to 150 employees. This would not be the last time the company would find itself busting at the seams of its factory space. Operations have expanded on several occasions since, with the largest expansion in 1994, when the company relocated to a new 110,000-square foot facility in Farmingdale. Today D’Addario & Company, Inc. occupies a total of 190,000-square feet at its Farmingdale headquarters, an additional 51,000-square feet at the Rico manufacturing facility in California, and employs more than 900 people, each one of them making an invaluable contribution to what has always been a family business. A distribution center in California handles shipments to the West, and satellite offices in Chicago and Los Angeles cater to musicians across the nation. D’Addario Canada is a third distribution center, providing D’Addario products to Canada, while satellite sales offices in Japan, Australia, Hong Kong and France help service the rest of D'Addario's global customer base.